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If you are emailing, make sure that the CV attachment is properly labelled and is not the same one that you sent off last month for that NHS vacancy or the sales job with Raytheon. Please don’t call the attachment “CV” either as it is a fairly safe bet that the recipient might just have received more than one of those already. What it means is that I now have to rename the document and another two minutes of the working day slip pointlessly by. Make sure that the person reading the letter knows that this is a one off singular letter. It is not a mailshot - it is a special letter sent to one person only. Make it specific and make it personal. Do not hound people by telephone. By all means ring people and do whatever is reasonable to stand out. 10 messages a day on their voice mail is making yourself notable for all of the wrong reasons. Punctuality is the courtesy of kings so be on time. Get there really early and find out the lay of the land. You might think you know where the offices are, but are you certain? Get there way ahead of time because you need to make every meeting count. Have your self announced 10 minutes early, not half an hour early or 5 minutes late. Be there composed, calm, focused and ready to sparkle. Abandon all clichщs. I just beg you not say “I’m looking for a challenge.” By all means tell me that you want to expand your horizons, that you want to develop skills you never knew you had, that you want to introduce a bit of risk into your life and do things differently but please do not say you are looking for a challenge and expect me to be impressed. I am sure that most people hate challenges because what that really means is being faced with a hellish problem that you don’t know how to handle. Who on earth wants one of those? Research the company properly. If you are being interviewed by a head hunter, find out about them as well. Make use of “google” and be sure that you have the facts at your finger tips. However, do not immodestly trumpet that knowledge at me. You could have the print outs peeping out of your file so I can be secretly impressed by both your diligence and by your modesty. We all want to employ a smart Alec but we don’t want you to behave like one. Subtlety is the name of the game. Look at the Leisure Pursuits you have listed in your CV and see how much they are likely to impress the particular person who is interviewing you. How many poor souls over the years have thought that I would be impressed by the fact they have a season ticket for Manchester United. Wrong. I hate football with a passion. Also, I come from Middlesbrough so you have just doubly aggravated me. If you are a little on the very large side, please don’t list “regular gym attendance” if you want me to keep a straight face. And what about those hapless souls who list “reading” as a hobby. Reading? Reading? You are applying for a senior management position and you think it necessary to tell me that you can read? This is what grown ups do. We read the papers, trade press, books, magazines and if we don’t, we should be keeping very quiet about it. And another little goodie – “socialising” All right, own up. How many of you have out that on your CV with a satisfied flourish? Socialising? Do you mean you are an active networker who expands their social horizons, broadening their social circle with a view to exposing more business opportunities? Or do you mean going down the pub and having a pint and a packet of pork scratchings? We all socialise to one degree or another. What you need to do is to demonstrate the value of that social interaction. What you mean to say is that you are confident in social situations and you do not shy away from those social events that can strike fear into the heart of the most committed extravert. I think therefore that you need to do a bit better than “socialising”. Change the focus from “me” to “you”. This interview is not just about letting the interviewer know about your experience, your skills and your talents. This is about getting the interviewer to like you. Learn the skills of building rapport. Get a book on NLP and find out the techniques you need to make sure that someone likes you. Learn to match their tone of voice, their pitch, the speed of their speech and the volume. Watch how they sit and how they position themselves. Be like them and listen hard. Talking hard means you are in your own world. Listening hard, picking up the signals will mean that you are in their world and that you will become their friend. Someone who is disliked will never get onto a short list so get practising! Do not tell me you were “headhunted” to each of your previous roles because all cynical headhunters know that this means a mate in the golf club tipped you the wink about a job and you got it through the network. The final interview question is usually “And have you any questions for me?” This means, “ I have heard all I need to and I have made my mind up. I now want to go to the bar and have a large class of cold white wine. Do not paralyse me any more with this topic.” It does not mean that I want you to pull out 2 A4 sheets of 10 font script with reams of clever dick questions. This is not the time to ask about the car policy, the bonus scheme, the European patents on their gismos. Now is the time to come up with the odd easy little question that I stand a chance of being able to answer, like “what is the next stage in this process?”. Show me to be an intelligent and competent person and I will like you. Ask me hard questions that expose my abject ignorance and you are hurtling towards the reject pile. 10 Thank you. Remember to say thank you. Send an e mail and thank the person fro the interview. Be remembered for your manners and your courtesy. 11 You will get that elusive, critical, next career move through who you know. The strength of your job search is wholly contingent on the strength of your social circle. Take a pen and write down the name of everyone you know. Go and dig out all those business cards you have been given over the years. Get on the ‘phone and call them. Ring people you used to work with and meet them to ask their advice. People love to help so get out and talk to them. People need to know that you are job hunting and they will do their bit to help. Think about all of the networking events that you have always been too busy to go to. Now is the time to become the keenest member of the PTA, the IOD and any other acronyms you can think of. Talk, network, meet, engage, chat. Social interaction is the name of the game. One day someone is going to say to their HR Director, “You know that vacancy for a Senior Whatever Manager – I think I know someone because I met him/her at lunch last month” That person will be you so your challenge is to make sure you are known. 12 Always carry a note book round with you and write down numbers, names, ideas, points you see in a paper, telephone numbers you see on a tube. 13. Always remember that if someone offers you Top Ten Tips to help you get on, they usually have a lot more they are not telling you. PAGE  PAGE 4 Top Ten Tips. Anne Watson, May 15, 2006. Executive Focus Ltd.  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